The SCMP is taking a fresh look at the news
To Our Readers,
Today you will see that your newspaper has a new look. We have done nothing drastic, we've simply adopted a sleeker, clearer design aimed at making your reading experience more engaging and enjoyable.
In this increasingly visual age, we've revisited everything from our typefaces and layout to graphics and photography to ensure you can get the information you want more quickly and easily - whether you're dipping into the paper for five minutes over a coffee or settling in for a longer, more leisurely read. We've improved the layout of pages so that you can see quickly and easily what are the most important stories. We've adopted two elegant new typefaces that will allow us to get more words into each line, making our headlines, picture captions and introductions more explicit. We've updated our infographics, and added more, to better show you key facts and figures. And we've developed a more varied colour palette to give each section of the paper a distinct personality.
These are all part of ongoing changes to give you more choice in how you get your information from the SCMP. Whether through our newspaper, our website, scmp.com, or our other digital offerings - podcasts, vidcasts, headlines to your mobile phone by RSS or SMS - we're committed to giving you more ways to access our content and to get involved. So why not take the opportunity to tell us what you think of our new look. Write to us at 16/F, Somerset House, 979 King's Road, Quarry Bay, Hong Kong, or e-mail firstname.lastname@example.org. We want to hear your views.
Change is nothing new for the SCMP - we've been leading rather than following since our first issue in 1903. But rest assured, some things will never change, such as our commitment to independent, authoritative, high-quality journalism and our promise to produce the best possible daily read for you, our valued readers.
Mark Clifford, editor-in-chief