From flying high in luxury boxes to economy class in the South Stand
For some, a patron's pass to the private boxes is just the ticket. Others who like a great view head for the top of the East and West Stands, affectionately referred to as 'the nosebleeds'. And then, there's the South Stand.
Like an aircraft's seating plan, the stadium this weekend can be broken down into first class, business class and economy. In that equation, if you're in the corporate boxes, you're flying first class.
To many, those boxes are the Holy Grail of Sevens seating. The escalators to the top flight are the stairways to rugby heaven that send a message to colleagues, clients and peers, screaming 'Je suis arrive!'
For companies who outlay the dollars to give their clients and colleagues a soft landing at the Sevens, no expense is spared in the strictly 'by invitation only' zone.
Drop-dead gorgeous dancing girls and models dressed to the box's themes float on through interiors created by top set designers. DJs and open bars complete the picture of luxury and cool, creating an ambience that verges on performance art.
Whereas some corporate boxes have a 'closed door, clients only' policy and act as a quiet retreat from the masses below (allowing those inside to discuss the latest deal), others have open doors, open bars and a college frat-house atmosphere of 'party, party, party'.