• Fri
  • Aug 22, 2014
  • Updated: 8:10pm

The SCMP is taking a fresh look at the news

PUBLISHED : Saturday, 31 March, 2007, 12:00am
UPDATED : Saturday, 31 March, 2007, 12:00am

To Our Readers,


This week you will have seen that your newspaper has a new look. As we hope you will agree, we have done nothing drastic to it. We've simply adopted a sleeker, clearer approach aimed at making your reading experience more engaging and enjoyable.


In this increasingly visual age, we've revisited everything from our typefaces and layout to graphics and photography to ensure you can get the information you want more quickly and easily, whether dipping into the paper for five minutes over a coffee or settling in for a longer, more leisurely read. We've improved the layout of stories so that you can see quickly and easily what are the most important items. We've adopted two elegant new typefaces that will allow us to get more words into a line, making our headlines, picture captions and introductions more explicit. We've updated all our infographics, and added more, to better show you key facts and figures. And we've developed a more varied colour palette to give each section of the paper a distinct personality. This is all part of a series of ongoing changes to give you more choices in how you get your information from the SCMP. Whether through our newspaper, our website, scmp.com, or our other digital offerings - podcasts, vidcasts, RSS or SMS headlines to your mobile phone - we're committed to giving you more access points to our content and more ways to get involved. So why not take the opportunity to tell us what you think of our redesign? Write to us at 16/F, Somerset House, 979 King's Road, Quarry Bay, Hong Kong, or e-mail us at feedback@scmp.com. We want to hear your views.


Change is nothing new for the SCMP - we've been leading rather than following since our first issue more than a century ago in 1903. But rest assured some things will never change, like our commitment to independent, authoritative, high-quality journalism and our promise to produce the best possible daily read for you, our valued readers.


Mark Clifford, Editor-in-Chief


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