495 days to go
The Beijing Olympics will be bigger and better than anything that's gone before, so we are told, repeatedly.
So, too, will the medals that were unveiled with much fanfare this week.
Games organisers Bocog lobbied hard to have the medallions be fitting of the scale and global importance of next year's historic event.
Officials at Olympic Tower requested the medals be larger than those of previous Olympics because they wanted to include jade, the symbolic gem. Gold and jade together signify honour and virtue in Chinese culture - a pair of national characteristics the government is keen to push as part of China's branding campaign.
Long debate between Bocog and the International Olympic Committee followed. The IOC, which sets the rules on medal design for every Olympic Games, is rather precious and protective of it.