Sponsor uses games to train staff and clients
Sun Microsystems, a first-time sponsor of the Hong Kong Management Association's (HKMA) annual game event, believes that using business simulation games for training is very effective if the objective is to give participants a taste of the real business world.
Kevin Ng Yu-hung, the company's chief learning officer for Greater China, said Sun Microsystems used similar games to train its staff and clients.
'The management game is a good, practical way of transferring knowledge. At Sun Microsystems, training is quite entrepreneurial as our goal is to train all our staff to become entrepreneurs so they can better serve our clients.'
Aside from offering technical training to its clients, the company also provides professional and management training using a range of tools and platforms.
'We deploy our training to any company type and in every industry, from telecommunications and retail, government to hospital and financial institutions,' Mr Ng said. Training is a core part of what the company does for its clients and as a commitment to its staff, which is part of the reason why it considered sponsorship of the HKMA game event important.
Participants in the HKMA game will come across simulated situations that may include interest rate fluctuation, economic developments, and the increase or decrease of raw material prices. They will need to analyse the simulated data and formulate smart business models to help them with their responses. Challenges can range from creating a viable marketing campaign to selling certain products, increasing the market share of the company and addressing labour issues such as strikes or natural disasters such as floods or earthquakes.
The winners of the competition will go on to participate in a regional competition later this year in Calcutta, India.
The winning criteria in this competition will be the same as for the Hong Kong game: the mock company that can best maximise profits and minimise costs.
Business simulation games would, in the future, most likely feature the workings of more complicated business management principles, and would ask participants to take longer term views and forecasts when it came to making business decisions, said consultant to the HKMA and game developer for the competition, Russell Morris, who is developing an internet link for the games so that they can be downloaded.