A sneakerhead is somone who collects fashionable trainers. Members of this subculture exist around the world and are mostly teenaged to middle-aged males. They are well-informed about the history, the cost and availability of their favourite footwear - sourced from an eclectic mix of brands, including Nike, adidas, Puma, Reebok, New Balance, Vans and A Bathing Ape. American sneakerhead Matt Halfhill, who runs website nicekicks.com, talks to a pair of proud collectors (at my.nicekicks.com/index.php?option=com_kickinvideo&Itemid=188) who show off their selections of drool-worthy trainers.