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All-rounders go out of their way to deliver

Caitlin Wong

Award winners from DHL Express (HK) and UPS are committed to putting the needs of their customers first

Among the award-winning companies are leading names in the telecommunications and express delivery and logistics sectors.

Three global account managers at DHL Express (HK) received global customer solution awards.

Daisy Lai Wing-sze joined DHL in 2001. She stressed the importance of getting to grips with a customer's needs first.

'I identify real-life situations in which the product I am selling provides solutions to the customer's problems, and use these scenarios to weave a good story to illustrate the tangible benefits of DHL solutions. I also commit myself to rehearsing frequently and getting everything right before setting about selling a story,' she said.

Idy Lam Wai-yan joined DHL in 2004. 'You need to equip yourself with excellent product knowledge and be ready to go above and beyond [your normal duties] for customers.

'My strengths in communication and interpersonal skills make it easy for me to build rapport and good relationships with customers. By keeping an open dialogue and maintaining a harmonious relationship with customers, I am able to provide tailor-made services that enhance their competitiveness in the marketplace.'

Joan Fei Yuen-ping, who joined DHL in 1999, described herself as 'proactive, committed and self-initiated'. 'Salespeople should be extremely familiar with the features of all the products they sell and their benefits to customers. Success in selling a product is driven by your attention to what customers specifically need and how you deliver on that.'

The three winners from UPS are all major account managers. Mandy Tong Yuk-lin, who joined the company in 2000, said: 'No matter what product you are selling, the most important thing is to listen to your customers and be attentive to their needs. My results-orientated personality and meticulous customer follow up are the main areas that make me a well-rounded professional salesperson.'

Daniel Chiu Ka-shun joined UPS last year, while Kenny Chan Hang-chi joined in 2003.

Mr Chiu said: 'The most important thing is to understand customers' needs and provide tailor-made solutions. My never give up strive for the best attitude is what makes me unique as a sales professional.'

Mr Chan said: 'It is crucial to understand customers' needs. I pay most attention to their concerns because they are essential to our business. Also, I am highly self-motivated.'

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