Construction boom fuels need for suppliers
As the mainland's need for energy efficiency grows, a new show will feature exhibitors specialising in buildings technology products
The World Bank estimates that between now and 2015 about half of the world's new building construction will take place in China.
That is a phenomenal statistic. Mainland authorities are upgrading cities and building new ones, meaning that thousands of commercial and office buildings as well as sports facilities and hotels are springing up across the country.
There is great scope for energy-saving technology, such as escalators that only start to move when stepping on them. With products like these in demand, Messe Frankfurt has this year organised a special show called Electrical Building Technology Guangzhou, in tandem with the Guangzhou International Lighting Exhibition, from June 8 to 11.
The fair is aimed at manufacturers and suppliers of building automation, electrical engineering and heat, air-ventilation and cooling products, and related technology. The exhibition will be a forum for electrical building technology suppliers and buyers with a symposium on June 9-10 featuring experts in the field discussing such topics as intelligent building systems, electrical energy-saving technology and protection for buildings against lightning.
'We expect demand for electrical building technology will increase dramatically,' said Katy Lam, director of trade fairs for Messe Frankfurt. 'There are new public facilities [in China] and infrastructure generally, and the electrical building technology will be used for energy saving.'
Last year, 20 per cent of the thousands of buyers who visited the building section of the show came from abroad. These included planners and engineers, developers, industry end-users, wholesalers and distributors, and retailers and architects.
The trade fair provides an opportunity for suppliers to find new customers in China and across Asia and build strategic partnerships with Chinese companies for manufacturing and distribution.
The building technology exhibition is split into three areas: electrical engineering, which includes electrical accessories and materials, electricity supply and distribution equipment, electrical products, power-supply instruments, gauges and tools.
The second area is intelligent buildings and building automation which covers integrated network systems, security and safety systems, communication systems, energy conservation equipment and anti-lightning devices.
The third area is air-conditioning, ventilation and heating with products that include centralised air-conditioning systems, components and spare parts for air-conditioning, heating systems and ventilation equipment.
There are few shows in China that can manage to draw these technology areas together.
'In the past they have always been handled separately in the market,' Ms Lam said. 'The reason we put them together is that our show is for planners so [we can offer them] an overview of all the technology available in the world.'
Among the exhibitors will be Jiangsu Simon-Quictome Electric, which is headquartered in Barcelona.
Simon Electric was established in 1916 and has become one of the largest manufacturers of switches and lamps in the world. Its Simtone switch and socket products have become the key brand in China's electrical industry.
Keeping with the international flavour is TCL-Legrand International Electrical (Huizhou), a professional manufacturer of wiring devices and virtual desktop infrastructure products. The Legrand group is regarded as the leader in China's electrical industry.
One company catering for the growing power-saving and environmental demands of buyers is Renewable Energy Group, a consulting and engineering company offering turnkey solutions in all aspects of renewable energy systems for commercial, industrial and residential projects.
Products include photovoltaic, solar-thermal, wind-turbine and heat-pump systems.
The China Building Decoration Association Electricity Association is one of the exhibition's supporters. Association vice-chairman Jiang Rui said that the electrical building industry would continue to experience rapid growth due to the many big domestic projects in high-end residential areas and commercial building developments.
'As the economy improves, domestic demand for better quality housing and commercial buildings is also expanding,' Mr Jiang said.