Polo Ralph Lauren is a brand synonymous with rugged American style, and the launch of its first complete denim collection fits the bill perfectly. The line consists of four cuts and 11 washes. The fabric, which is specially treated in the US and Turkey, is available in two weights. Choose from the classic-fit, vintage-fit, boot-cut and slim-fit styles (HK$880 to HK$1,750). Each pair comes with a hand-sewn leather logo patch on the back of the waistband. The collection is available at Polo Ralph Lauren, The Landmark, Central, tel: 2868 3378.