Betty Tsang Pui-ting believes that a purpose driven approach in middle management delivers the best results in the fiercely competitive charge card industry.
Ms Tsang, a charge card manager with American Express Bank, joined Amex in 2000, believing it would be a great place to showcase her talents because the premium brand also shared her vision of striving for excellence.
'I was interested in the credit card business; eager to learn what is involved. I wanted to see how I could contribute and how to provide quality marketing for a product,' she said.
Ms Tsang took up many different roles over the years - working from card acquisition, taking care of green and gold cards, to upgrading internal customers - before assuming her current position in 2005.
Her responsibilities have included getting involved in loyalty programmes and coming up with strategies to induce customer spending.
She is today a manager of charge cards, covering consumer cards and products, with a brief to improve and make them more competitive in the marketplace.