'Branding in China: lessons learned from the Cola campaigns' is a lunch seminar organised by the American Chamber of Commerce. PepsiCo International's non-executive chairman will talk about how to retain consumers and gain the allegiance of the Chinese market while competing for global fast-moving consumer goods.
Speaker Chu Wah-hui, non-executive chairman, Asia-Pacific, PepsiCo International
Inquiries Carol Au and Mandy Ho, 2530 6900
'Reinventing your business with design and branding' is a full-day seminar organised by the Hong Kong Design Centre. The conference will discuss how to protect your business from margin erosion and how to stand out in the marketplace. It will also talk about latest business thinking on issues such as how to build powerful brands, using and managing design talent and core strategic business competency.
Speakers Professor Simon Bolton, Central Saint Martins College of Art and Design; Cressida Granger, Mathmos; Lee Green, IBM; Jerome Kathman, Libby Perszyk Kathman; Dr Thomas Lockwood, Design Management Institute; Peter Phillips, design management consultant for Fortune 500 Companies
Inquiries Jane Yeung and Rosita Ngai, 3586 3012 / 3586 3011