Treasure Island offers innovative designs and treats to please all

PUBLISHED : Wednesday, 20 June, 2007, 12:00am
UPDATED : Wednesday, 20 June, 2007, 12:00am

Exhibitors will showcase unique and some unusual products at this year's Summer Sourcing Show for Gifts, Houseware and Toys.

Products range from cute key rings and stuffed toys to more sophisticated items designed for fun in the sun.

Pets are as much a part of the family as any other member of a household and pet-related items are increasingly seen in stores.

Exhibitor V.I.P. (for very important pet) is a brand under the Topchoice Group, which started as a trading firm in ceramic tableware in 1990.

V.I.P. designs and manufactures everyday products for pets, and provides products which, the brand says, can improve the quality of life for owners and pets.

'We provide products of the same design for people and their pets. When people pick a product they like in a design they like for themselves they can also find one for their pets,' said V.I.P. marketing manager Brenda Liang Chia-yu.

Products are mainly targeted at buyers who have pets and are packaged as a set. Ms Liang said buying items for pets was sometimes expensive, but V.I.P. offered buyers and pet owners products at a reasonable price.

More consumers are demanding superior products that are innovative and unique in design and reflect their taste and lifestyle. Treasure Island showcases products aimed at meeting this demand.

Sura is a giftware manufacturer and an exhibitor at the Treasure Island zone. It will introduce four product lines which demonstrate the brand's flare for originality and creativity.

Brand manager Icy Ching Kuk-wan said good design made household products special. Ms Ching said the brand's product line John & Mary had grown in popularity. 'The line mainly targets teenagers and women who work in offices because personal accessories and decorations for desks are the main products of the line,' she said.

Another exhibitor in the Treasure Island zone is Color Rich, a manufacturer which specialises in making teddy bears.

Consumers have high expectations and expect good quality items they feel will enhance their lifestyle. Color Rich believes that high standards of quality should also be applied to toys.

Assistant manager Kent Lee said: 'We provide sample products for our buyers during the production process so they can supervise the quality by looking at the actual teddies.'

Color Rich will exhibit teddy bears and other animal characters at the show. Mr Lee said the Premium Bear was special because buyers could customise a bear by deciding its size, colour and even have a name put on it.

Treasure Island will include exhibits from 11 Hong Kong companies.