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PUBLISHED : Sunday, 24 June, 2007, 12:00am
UPDATED : Sunday, 24 June, 2007, 12:00am

As an increasing number of people become hooked on BlackBerry's wireless e-mail service, plenty of jokes poking fun at the addiction are emerging. The latest comes from Canadian comedy series The Rick Mercer Report in the form of a spoof advertisement for a new must-have accessory, the BlackBerry helmet. The clip plays up how users can take their helmets anywhere, including inside a shower stall and into a laundromat. Cool add-ons offered include a camera and a safety flag - all designed for 'increased functionality'. See how you can 'protect your skull while you destroy your thumbs' at Yvonne Lai