Companies offer a range of events to make families happy
Companies managing residential properties recognise that families represent the heart of communities. They are now going out of their way to offer leisure and educational activities to help people make friends, develop new talents and live fuller lives.
Sino Land associate director Sunny Yeung Kwong said the basic aim was to make the clubhouse area in residential developments feel like a second home.
To this end, the company has invested in high-grade facilities and launched a programme of activities for people of all ages and interests. More than 100 programmes are being run this year, covering health and fitness, hobbies, academic courses and special celebrations.
'Children are the centre of the household so a lot of parent-and-children activities are organised to encourage more time for family togetherness,' Mr Yeung said. 'The message we want to give our customers is that they have a reliable partner to help them look after and enjoy all aspects of everyday life.'
He said that the latest initiative was to collaborate with the Hong Kong Academy for Performing Arts to provide an even wider choice of clubhouse-based sessions.
This means there will soon be classes in ballet, Latin dancing, flamenco and even belly dancing. There will also be music courses - vocal and instrumental - for residents from different cultural backgrounds and with varying levels of experience. 'The budget details, tariff and syllabus have been worked out, and the public launch is to come,' Mr Yeung said. 'We think this will be very successful and we are very determined to go beyond expectations.'
Mr Yeung said that many educational programmes had been running for some time. Among these were language classes in English, Putonghua, Italian and, more recently, Spanish, which catered for different age groups and standards. In a slightly more relaxed environment, wine tasting, cigar evenings, fitness and cookery classes had proven to be perennial favourites.
Meanwhile, Hong Yip Service is focusing on arranging leisure activities which encourage residents to get out and about. These include outings to the Big Buddha on Lantau Island, picnics, barbecues and visits to some of the less accessible attractions around Hong Kong. These trips create new friendships among residents and their families.
Hong Yip Service vice-chairman and chief executive Alkin Kwong Ching-wai said that the most popular events were Halloween and Christmas parties, which were great for bringing people together and always a big hit.