Vox Pop
Continuing education is essential for some, depending on their line of work, and more courses are being offered to enhance professionals and their careers. Classified Post explores why people from different industries choose to go back to the classroom.
'Education is important to be able to understand the basic principles of sales, the strategies and techniques involved. But to be really good at sales is a personality thing - it is a matter of how well you understand other people. And that [quality] you cannot learn in the classroom.'
Sebastian Svensson, sales
'[Education] will give you a more competitive start. But I don't think it's necessary, because a lot of things in PR are not acquired through memorising our school books. Co-ordinating events and generating creative ideas are skills improved with experience.'
Eka Liu, PR
'Journalism is very competitive and I think you need some sort of street credibility to help you with that. It also helps you think about moral and ethical issues on a higher level. Personally, I took my master's because I wanted to learn about media law and that's something you can't learn on your own.'
Caroline Malone, broadcasting
'Advances in our industry are not rapid or fundamental. Staying informed of the newest methodologies and on top your game needn't be confined to obtaining a higher degree or continuing studies, but can be achieved by networking. But an undergraduate education in statistics or a social science is fundamental for our industry.'
Larisa Okeke, market research
