DVi and Hitachi GST link up in consumer electronics drive

PUBLISHED : Tuesday, 24 July, 2007, 12:00am
UPDATED : Tuesday, 24 July, 2007, 12:00am

Digital Vision Inc (DVi), a Hong Kong electronics components supplier, and Hitachi Global Storage Technologies are increasing efforts to support manufacturers in integrating high-capacity hard drives into a range of electronics devices.

DVi and Hitachi GST are focusing on designs for hard disk drives used inside car global positioning system (GPS) devices, mini stereo systems, security digital video recorders and bus-attached advertising displays.

Hitachi GST, which has a design studio in Shenzhen, is a unit of Hitachi of Japan.

Pete Andreyev, chairman at privately held DVi, said many small, local consumer electronics manufacturers made and sold their products in the mainland but lacked the strong technological background for product innovation.

'With Hitachi GST's storage-integration expertise and DVi's design solutions, consumer electronics manufacturers in Hong Kong will be able to build their competitive edge and thrive in the vast mainland market,' Mr Andreyev said.

Development of in-car GPS devices, which use Hitachi GST's 2.5-inch 40-gigabyte hard drive, has started in partnership with local manufacturer AutoSound.

The GPS device market is forecast to become a US$28.9 billion global market by 2010, according to market research publisher Global Industry Analysts.

Similarly, analysts at Frost & Sullivan predict that the mainland's spending on in-car GPS navigation systems will surge to US$3.9 billion by 2012.

Hong Kong manufacturer Perception Digital has been helped by DVi to produce a mini home stereo system for Sanyo in South America using Hitachi GST 2.5-inch 40GB hard drives.

The high-capacity storage offered by hard drives cater to consumers who download from their MP3 players, according to Mr Andreyev.

Meanwhile, DVi and local manufacturer Streaming have co-developed security digital video recorders for corporate clients and vehicles in the mainland market using Hitachi GST 3.5-inch and 2.5-inch hard drives.

The duo also work with advertising displays for buses in Hong Kong.

The mainland's consumer electronics market is estimated to be growing at a rate of 12 per cent annually, which puts it on track to be worth US$132 billion - or about 25 per cent of the global consumer electronics market - by 2010.



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