Long after your PDA dies an electronic death, Moleskine memories live on

PUBLISHED : Wednesday, 01 August, 2007, 12:00am
UPDATED : Wednesday, 01 August, 2007, 12:00am

Notebook maker Moleskine recently organised a competition inviting the public to send in their travel diaries: 50 of the best stationery entries are now on displayed at City'super and Log-On stores in Times Square, CityPlaza and Festival Walk.

The French company may be famous for making the compact diary of choice for the likes of Ernest Hemingway, Henri Matisse, Vincent van Gogh and Pablo Picasso, but in the age of blogs and PDAs, are physical notebooks still relevant? Oui, according to Moleskine's distributor Arnault Castel.

'A notebook is very personal,' Mr Castel explained at Monday's opening. 'Nowadays we receive thousands of e-mails, SMS and phone calls but all of them can be lost very easily. I think in 50 years, if people want to remember what they did on a particular day, they may not be able to use their PDA because they might have problems recharging the device [since they've become so old].

'But I can always go back to something written 20 years ago by browsing through a notebook. They are beautiful objects that you don't throw away easily. People keep them.'

Times may change, but travel notebooks apparently don't. 'The great thing is that there are no differences,' he said. 'It is exactly the same, the same material, the same bindings. When a design works, there are no reasons to change it all the time.' The exhibition continues until August 26.