In Brief

PUBLISHED : Tuesday, 07 August, 2007, 12:00am
UPDATED : Tuesday, 07 August, 2007, 12:00am

I-Cable bags 2010 World Cup in race for quality sport content

I-Cable, the city's first pay-television provider, has been competing fiercely to gain quality sports content in the face of a challenge by PCCW's upstart NOW TV, which snatched the Hong Kong broadcasting rights for the popular English Premier League football matches.

The Wharf-controlled network has secured exclusive rights to carry the 2010 World Cup football tournament in South Africa. Frederick Yeung