Chery Automobile

Chery, Fiat further cement ties

PUBLISHED : Wednesday, 08 August, 2007, 12:00am
UPDATED : Wednesday, 08 August, 2007, 12:00am


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Chery Automobile and Italian carmaker Fiat will establish a joint venture to produce and distribute cars, further cementing ties between the two companies.

Each firm will have a 50 per cent stake in the venture, set to start production in 2009 with an annual capacity of 175,000 cars.

The venture will produce and distribute Alfa Romeo, Fiat and Chery branded cars.

Fiat is seeking new partnerships in the mainland after expressing unhappiness over its tie-up with Nanjing Automobile Group. Chery, the nation's fourth-largest carmaker, earlier this week signed a contract to sell engines to Fiat.

Fiat China Zheng Xiaoli said investment in the joint venture was still under discussion and details would be disclosed later.

Chery will supply 100,000 1.6 litre and 1.8 litre petrol engines annually to Fiat under the earlier agreement.

Fiat chief executive Sergio Marchionne has expressed his disappointment with Nanjing Automobile as the company has focused on building self-branded cars since acquiring assets from MG Rover in 2005.

Nanjing Fiat produces models such as the Perla, Palio, Siena and Weekend in the mainland. The joint venture sold about 300,000 vehicles last year.

Mr Marchionne said expanding in the mainland market was a key goal for the company while Chery Automobile president Yin Tongyao said the co-operation with Fiat would enhance the competitiveness of Chery internationally.

Chery aims to increase its exports by 75 per cent this year from 40,000 units last year. It hopes to boost the appeal of its brand domestically by establishing a presence in markets in Western Europe and the United States.

Chery is set to become the first mainland carmaker to sell vehicles in the US by developing and assembling small and subcompact cars for Chrysler under an agreement sealed last month.