Media freeloaders feast their eyes on Rolls-Royce's latest bling on wheels

PUBLISHED : Thursday, 16 August, 2007, 12:00am
UPDATED : Thursday, 16 August, 2007, 12:00am

Rolls-Royce organised a media lunch yesterday to show off the latest of its ostentatious vehicle, the very limited edition Phantom Silver. For the 100th anniversary of the Silver Ghost model, the carmaker ratcheted up its luxury and engineering to another level. According to the dealer, only 25 such Phantoms were made worldwide and the one displayed yesterday afternoon is the one and only available in Hong Kong. The price: HK$6.5 million.

'It has kept to the Rolls-Royce elegant classy look, but it has the engineering and all other control elements of the 21st century's standard which we developed from our own experience over the years,' its greater China general manager Jenny Zheng Jinlan pitched.

No doubt, given Hong Kong millionaires' flare for mindlessly blowing money on status symbols, the vehicle won't be sitting in its Hong Kong Club Building showroom on Chater Road for long. Rolls-Royce plans releasing the Phantom Drophead Coupe in Hong Kong in September. But to be honest, driving a convertible - even a Rolls - in Hong Kong or any Chinese city is hardly our idea of ... cough, cough ... heaven.

'Actually a lot of the cities in China are probably not the traditional market for convertible cars but we are confident that it won't stop people buying the new convertible Roll-Royce because they just don't care,' Ms Zheng said.