This column often tries to tackle subjects in Formula One that don't always hit the headlines but are important all the same. Forget that this week; there's only one thing to talk about, and that's the soap opera that is Fernando Alonso and Lewis Hamilton.
Let's be honest, this spat at McLaren is fabulous. It's fabulous for us, the fans, rekindling memories of the sport's glory days. Remember the gloriously bad-tempered relationship between Ayrton Senna and Alain Prost?
It culminated in the infamous crash at Suzuka between the two in 1989, which handed the title to Prost. You wouldn't have fancied being in the team crossfire (also McLaren, funnily enough) but it led to some great races and acres of coverage in the newspapers.
So why has this current version of the old story started to spiral out of control?
On the surface it seems Alonso has the most to answer for. You can almost hear his thoughts as he put pen to paper in his McLaren contract ... 'great new car coming up, no Kimi to put a spanner in the works. Perhaps [Pedro] De La Rosa, who I can deal with, or that young snot Hamilton. He's a rookie and I'm a two-times world champion - no problem'.
Of course it hasn't worked out this way and Hamilton's progress has underlined Alonso's surprising mental frailty. He feels he's not favoured and the team are behind a boy who has been part of the family since before he hit the teenage years. The sight of Ron Dennis hugging his rival after his first successes couldn't have helped much, neither the fact that Hamilton is so damn fast.
But Alonso seems to have turned in on himself, imploding in anger and resentment. This is the time a true champ steps up to the mark, and does what it takes to win. The shenanigans in the Hungarian pits may have ultimately proved counterproductive, but it may have marked the moment when the worm turned.