Aviation big guns will help identify opportunities at Congress
At the heart of the Asian Aerospace Exhibition is the three-day Congress featuring speakers from the heads of the airline industry and related government organisations.
The Congress aims to provide the perfect platform for topical discussion and high-level mainstream debate on the issues central to the region's growth.
Taking place from today until Wednesday, the major themes of the Congress will cover air transport strategy, air transport operations and aerospace technology. Complementing the main themes will be specialist master classes on topics such as business aviation, aircraft finance, maintenance and east-west technology partnerships.
Networking sessions will be organised to give delegates more chances to maximise business opportunities. Among the key speakers at the Congress are: Norman Lo, director-general of the Hong Kong Civil Aviation Department; Tony Tyler, chief executive of Cathay Pacific Airways; Larry Dickenson, vice-president sales, Boeing; and Steve Miller, chief executive of Oasis Hong Kong Airlines.
Mr Miller said: 'Moving the event here is a fantastic coup for Hong Kong. I'm surprised that we could prise it away from Singapore. It brings the focus of the aviation industry to Hong Kong. It will provide a great opportunity to form partnerships with Hong Kong and China.'
Mr Miller will be talking on day one of the Congress and he will be focusing on 'the changing face of long-haul travel'.
'I will be focusing on what is different about Oasis and what we have achieved in the past nine months. We have stimulated the market and brought business class options to independent business travellers. The Hong Kong market is moving in a different way to that in Europe and the US. We are served by many different airlines both local and foreign. Foreign airlines are taking away business that should belong to Hong Kong,' he said.
Kevin O'Toole, head of strategy for Flight, co-organiser of the Congress, said that Hong Kong was the ideal place for such discussion to be taking place.
'If Asia-Pacific is to achieve its potential in aviation then it clearly needs all of the investment in technology, infrastructure and support services that is needed to make that happen, as well as coping with the realities of competition and more open market access.'