Diehard fashionistas are always seeking something unique to set them apart from designer-clad tai-tais. Filling the niche is Mamie, a new brand from London that is already a favourite with 'It' girls Jade Jagger and Kimberly Stewart. Designed by Marcelle Symons, a partner in Britain's Paul & Joe boutiques and owner of London's hip boutique One, the line features vintage pieces that have been reworked in a contemporary way to create stylish, yet feminine, dresses and separates. Standouts include a top (above centre; HK$7,800) made from antique lace contrasted with ethnic-inspired embroidery, and a halter dress (right; HK$11,000) decorated with roses. Each piece is a one-off, making it even more covetable. Available exclusively at Sonjia, 2 Sun Street, Wan Chai, tel: 2529 6223.