Fairs to remember as thousands take part

PUBLISHED : Wednesday, 10 October, 2007, 12:00am
UPDATED : Wednesday, 10 October, 2007, 12:00am

Record number of buyers and sellers pre-register for four big shows as event takes giant step forward in attracting big names

Global Sources' autumn China Sourcing Fairs continue to break new ground as they look set to attract the largest participation from sellers and buyers. More than 7,500 booths and 80,000 buyers have already pre-registered.

The trade fair organiser will roll out four events this month. From October 12 to 15 there will be the Electronics & Components fair, Fashion Accessories fair and Underwear & Swimwear fair, while the Gifts & Home Products fair is scheduled for October 20 to 23. All fairs are being held at the AsiaWorld-Expo.

Both the Fashion Accessories and the Underwear & Swimwear fairs are the biggest of their kind in Asia. Fashion Accessories has expanded by 16 per cent in the past year. Underwear & Swimwear has experienced a 31 per cent growth since its inaugural fair in April.

The Electronic & Components fair has been sold out for the first time. From 600 booths in the autumn 2003 edition, the fair has expanded to 2,770 booths, more than 1,900 of which are mainland exhibitors.

Big names like Philips, Intel, Best Buy, Flextronics, General Electric, Motorola and Samsung have participated in nearly all of Global Sources' electronics fairs.

Jeff Chiu, general manager of AL Tech, a South Korean company which specialises in network, storage and multimedia products, praised the organisation.

'Every time, the show is very organised,' he said. 'That's why many buyers already know about the fair, and that's why they continue to come again.'

Buyer Ian Rainsford, quality manager of the British computer data storage product manufacturer Verbatim, said the fair was worth visiting every year.

'The quality of exhibitors is very good. It seems to be improving year-on-year in terms of the quantity of suppliers, the quality of the designs, and the quality of workmanship,' he said.

Global Sources has partnered with Agentrics since 2003. Agentrics serves more than 250 member companies, including 17 of the world's top retailers such as Sears, Marks & Spencer, and Metro and it helps to arrange their trips to the China Sourcing Fairs.

'The fairs consistently deliver professional suppliers who know how to meet buyer requirements,' said Christopher Sellers, chief executive of Agentrics.

'That buyer focus is essential when working with these professional buying organisations. The China Sourcing Fairs are must-attend events.'

Global Sources arranges private meetings for the suppliers to meet the biggest buyers in the world such as Radio Shack, Sears, Toys 'R' Us and Dollar General. Suppliers send in their application and the buyers can select potential matches and meet them in person.

An exhibitor for the Underwear & Swimwear fair, Hsin Shen Industrial's manager Nelson Huang, said the private buyer meeting was the best part of the fair.

'You know you can actually come to meet face to face with the top buyers from all over the world,' he said.

Sarah Benecke, executive director of Global Sources, said the China Sourcing Fairs had brought a whole new community of quality buyers and suppliers together to meet in person, negotiate and place orders.

'Our China Sourcing Fair portfolio has rapidly developed into a powerful brand,' she said.

'We are successfully expanding into new markets, such as Dubai, Shanghai and India. The shows are also a major complement to our established and highly successful online and print media.'

Look out for more reports on the China Sourcing Fairs in the South China Morning Post on October 12 (Electronics & Components; Fashion Accessories; and Underwear & Swimwear).