Brand story: Juicy Couture
What is it? Fragrance and skin care.
Who are the creators? Gela Nash-Taylor and Pamela Skaist-Levy, owners of the clothing brand, 'wanted the world to smell like us', says Nash-Taylor.
'We've wanted to do a fragrance for a long time, as it was a natural evolution of our brand.' It took them more than a year to develop the fragrance, bath and body care collection. 'We used ourselves to test and create things we wanted to wear, not things we thought people should wear.'
What are the products? Nash-Taylor describes the scents as 'like something Barbie might wear; we wanted something that had white flowers, that was feminine, but also fun and fresh'.
What's the spin? Nash-Taylor says they made the body line with crushed diamonds and pearls, a cocktail of fruit extracts, spring water, royal bee jelly, cocoa extract, sea salt, and wild rose.
Where can I buy it? Juicy Couture stores at the IFC, Landmark, Times Square and Harbour City.