Wrist candy for celebrities with wallets fat enough to match their egos

PUBLISHED : Thursday, 01 November, 2007, 12:00am
UPDATED : Thursday, 01 November, 2007, 12:00am

More bling was displayed on Tuesday at Hotel LKF's Azure restaurant as former Jacob & Co watch executive Daniel Lazar arrived to plug his even more ostentatious new line of timepieces called Tiret. Costing up to HK$1 million a piece and popular with celebrities like Kanye West, Jamie Foxx and the Beckhams, the watches are all about people who enjoy living large, boasted Lazar.

'My watches are for people who can really afford it and be able to pull it off. I was sitting at a restaurant by myself and somebody came up to me and said he had never seen such a watch before. That was how a conversation started. But the watch itself doesn't bring people together, it only helps to identify someone's persona, their common lifestyle.'

It's the same difference between driving a gas-conscious Honda Accord and cruising for show in a Ferrari Enzo. 'My watches are not just to tell time.' Of course not, that's what my HK$50 Temple Street Rolex is for.