Original, haunting and beautiful - it is not for nothing that singer, songwriter, actress and artist Bjork is the best-known voice of Iceland.
And her appeal is reflected throughout the country, which gives new meaning to the phrase The Great Outdoors.
Warmed by the Gulf Stream, rumbling to geothermal activity, Iceland sits between Greenland and the rest of Europe on the Mid-Atlantic Ridge, proudly independent, beautifully unpolluted and - thanks to its northerly location - lit by the Midnight Sun in the height of summer.
Iceland, with a population of 300,000, is the ideal place to get away from it all. And there is a huge range of activities to keep visitors occupied.
Small towns and villages boast public swimming pools filled with water from natural hot springs.
Anglers will be in their element, with the salmon fishing season running from June to September, while for trout it is April to October. Sea angling is also popular.