The MySpace hoax which led to the death of Megan Meier has fuelled an internet firestorm. Initial reports had refused to disclose the names of cyber-bullying masterminds - the parents of one of Meier's former friends - reasoning that they had to protect the girl. Yet angry neighbours have now disclosed their identities online.The result has been a country-wide boycott.

Internet shaming is demonstration of the powerful synergy that happens when people work for the same goal online. Now, the family responsible for the bullying has been publicly denounced and urged to leave the neighbourhood.

This is one example of how using the internet can be used as a social imperative to punish people who violate social norms, especially those whose nasty behaviour is not covered by law.