FRESH IDENTITY
VTC is launching a rebranding campaign with a new logo to refresh and reinforce its position as a professional training institute for the younger generation.
Dr Carrie Willis, executive director of VTC, said the institution had been contributing to the education of local talent to cope with Hong Kong's economic growth over the past 25 years.
'With the rapid changes in society, we have evolved continuously over the years, in the provision of education and training. I think that now is a good time to rebrand ourselves and come up with a new logo,' she said.
The comprehensive rebranding strategy was formulated with professional consultancy advice after a thorough review and assessment of VTC and its programmes. The initiative also comes into line with the institution's eight-year strategic plan for 2003/2004 to 2010/2011, designed to drive VTC's future development as a professional institution for the provision of more all-round education and training of young people.
Over the past 25 years, VTC has emerged as the largest provider of vocational education and training in Hong Kong and offers specialist training for more than 160,000 participants every year.
It operates Hong Kong Institute of Vocational Education (IVE), School of Business and Information Systems (SBI), Hong Kong Design Institute (HKDI), Development Centre, Youth College, Institute of Professional Education and Knowledge (PEAK), School for Higher and Professional Education (SHAPE) and Chinese Cuisine Training Institute (CCTI).