Creative combination unlocks secret to success

PUBLISHED : Thursday, 13 December, 2007, 12:00am
UPDATED : Thursday, 13 December, 2007, 12:00am

A successful designer must relate to the market and lead it with his or her signature and identity, according to award-winning jewellery and accessories designer Kai-yin Lo.

Lo said designers could enjoy creative freedom but they still needed to be in line with current taste and needs.

'Different geographic regions have different preferences and one must accept that not every collection can be a hit.'

As the moderator of today's Business of Design Week 2007 forum, organised by the Hong Kong Design Centre, Lo said the annual event was a celebration of design excellence and innovation. 'It boosts creativity by providing the platform and framework for creative people to voice, exchange and review their views, experiences and business practices.'

She said the event promoted the value of good design and endorsed the creative and commercial potential that resulted when design, culture and business cross-fertilised with business.

'It is well supported by the international design community and has become the premier design and business forum in Asia,' she said.

A social-cultural historian-turned designer, Lo tries to reincarnate the spirit of culture in her own work and interpret decorative motifs by conveying their meaning. She was named the World's Outstanding Chinese Designer 2007 at the Hong Kong Design Centre Annual Awards.