PUBLISHED : Sunday, 06 February, 1994, 12:00am
UPDATED : Sunday, 06 February, 1994, 12:00am

CHEN Kaige as the new Armani man? We kid you not. Chen, director of Farewell to My Concubine, has been approached via his agent, William Morris, about being the Asian model for Giorgio Armani clothing.

And judging by the look of the director these days, it may not be a bad idea. Distinguished-looking with his shock of greying hair and natty wardrobe, Chen cut a dashing figure during his recent stopover in Hong Kong.

'Leslie [Cheung] and I share a taste for Armani clothes,' he said on his way back to Beijing for the Lunar New Year. He was, of course, wearing a beautifully cut double-breasted Armani blazer.

'Armani likes my build,' he said nonchalantly. 'As you can see, I'm pretty tall for a Chinese. I'll be taking a trip to Milan in March to meet Giorgio.' Just how much money that trip will yield is a secret between Chen and his tailor. 'That's yet to be discussed,' he said.

Sartorial considerations aside, more satisfying at this point are the three prizes Chen garnered on his trip to the United States - best foreign language film from the prestigious New York Film Critics Circle, the LA Film Critics, and the Golden Globe fromthe Hollywood Foreign Press Association.

At the star-studded Golden Globe Award ceremony, Chen and producer Hsu Feng jointly accepted the award. Both credited one another for making the film possible, and Hsu Feng added: 'I share this award with Chinese people all over the world.' Chen is grateful for the recognition. 'I'm pretty happy the film has been acknowledged by critics around the world,' he said. 'On the other hand, I must say this is only the first step.' The next step is Shadow of a Flower, a psychological love story based on a script he wrote himself. Cheung is slated for the male lead, with the female lead yet to be determined. 'I'd really like to discover a fresh new face for this part,' he said.