• Sun
  • Apr 20, 2014
  • Updated: 9:09am

Chanel draws on arts and crafts to take its quilted bag travelling

PUBLISHED : Monday, 11 February, 2008, 12:00am
UPDATED : Monday, 11 February, 2008, 12:00am

In case you're wondering, all that construction at the old Star Ferry car park is not for a new building or government reclamation project. Instead, the funky concave structure is a unique, mobile contemporary art exhibition space for a luxury brand. The structure will eventually be a portable art pavilion designed by architect Zaha Hadid.

Four Boeing 747 cargo planes and 20 large sea containers were required to transport all the materials here. When completed, the Chanel Contemporary Art Container will be a cross between a 3D futuristic film and a travelling modern art exhibition. It will feature 20 of the world's top artists, each of whom is to create something inspired by one of the label's iconic accessories, the quilted bag.

Yep, it's all a big fancy promotional funhouse. Some of the more famous artists are Daniel Buren, David Levinthal, Nobuyoshi Araki and Yoko Ono.

The space is set to open for viewing from February 27 until April 5, before it travels on to other fashion capitals - Tokyo, New York, Moscow, London and Paris. It could be one of the art events of 2008. Admission is free, but you have to reserve tickets for it through HK Ticketing and the agency is making everyone pay a HK$10 service charge.

Note: you have to be 18 or older to enter. For more info, check out the website (www.chanel-mobileart.com) or call 21381381.

Share

Login

SCMP.com Account

or