Movius expects sales in Asia to reach 30pc
Movius Interactive Corp, a provider of messaging, collaboration and mobile media services, expects rising mainland sales to boost its Asia-Pacific revenue to about 30 per cent of total sales within two years from the current 10 per cent.
'We see great market demand for mobile instant messaging and video messaging services on the mainland,' president and chief executive Oscar Rodriguez said. 'When China telecoms carriers launch their 3G services later this year, we can help optimise their video transport.'
Sales in the Americas accounted for about 55 per cent of the company's total sales last year while sales in Europe, the Middle East and Africa represented 35 per cent of total sales.
The United States-based company, whose customers include China Mobile and China Telecom, sells technical support and services to telecommunications carriers. These services include providing mobile handset users with instant messaging functions such as Microsoft's MSN Messenger, AOL's Instant Messenger and the mainland's QQ, which is developed by Hong Kong-listed Tencent Holdings.
'Revenue from traditional voice-mail and short-messaging solutions accounted for about 70 per cent of our sales while new applications accounted for the rest,' Mr Rodriguez said. 'We will focus on more new applications this year.'
Movius recently launched an interactive mobile advertising service that supports multi-channel video mixing.
'When a handset user is continuously clicking on videos with similar topics, our software can identify the interests of this user and provide suitable advertisements that he might be interested in,' Mr Rodriguez said. Since this solution does not rely on 'annoying' pop-up screens, Mr Rodriguez expected it to be widely adopted by most carriers.
According to researcher Frost & Sullivan, Movius held about 10 per cent of the global market for voicemail and messaging services last year. US-based Comverse Technology, which had a 43 per cent market share, is the No1 service provider, following by Alcatel Lucent of France with 17 per cent and Unisys Corp of the US with 10 per cent share.
Resulting from the merger of IP Unity and Glenayre Electronics in December 2006, the company was renamed Movius in January.
