Retailer offers exciting and rewarding career

PUBLISHED : Saturday, 15 March, 2008, 12:00am
UPDATED : Saturday, 15 March, 2008, 12:00am

Fashion and lifestyle company wants senior marketing manager with leadership qualities

This rewarding job of a caretaker of brands will be a positive learning experience.

Golife Concepts, a brand development and distribution company, involved in luxury fashion and lifestyle products, based in Hong Kong and directed towards the Greater China region, is looking for a senior marketing manager to oversee marketing plans and strategies.

'The role is important to the company because the retail side is growing fast and we are adding two brands - Life of Circle and Cynthia Rowley - so the workload and responsibilities have increased,' head of marketing Esther Gouw said.

'Because the retail industry is so competitive marketing is viewed as an important category.'

Reporting to the chief executive and top management, the degree holder in marketing, business administration or related disciplines must prepare budgetary planning, cost control, research and analysis for marketing and promotional activities.

Someone with at least 10 years' experience, five of which in a management capacity in retailing fashion and accessories, is sought.

'To be successful in the application process candidates must be prepared to share their experiences in retail and fashion, and we really look at what they have accomplished hands-on,' she said.

Golife, which also runs the Anya Hindmarch and Paula Ka brands, is offering a rewarding experience for the right candidate.

'It is a growing company so there are many exciting things happening. But there are lots of challenges to be met,' Ms Gouw said. 'If the person is efficient they would benefit a lot from the growing process ... everything is very hands on, so it's a real learning curve.'

Leadership skills and interpersonal skills are important for this managerial position because the candidate will have to manage a team and liaise with people from sales teams to reporters.

'The candidate would have to do media planning with the sales team to negotiate deals. So, at all levels, they must handle relationships really well.'

A true love for fashion would translate to job satisfaction in this role.

'I think this job can offer a person the enjoyment and excitement of being in some growing brands, especially if the person is passionate about fashion and retail,' Ms Gouw said.

She warned that the challenge of the job would be to 'baby-sit' new brands.

'The challenge is that new brands such as Cynthia Rowley are not as established, so it requires a bit more attention and care.

'You have to baby-sit the brand and expand the exposure, so it's not easy because there are way too many brands out there, so it's a definite challenge,' she said.

 

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