Take Two | South China Morning Post
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  • Mar 5, 2015
  • Updated: 8:06pm

Take Two

PUBLISHED : Saturday, 29 March, 2008, 12:00am
UPDATED : Saturday, 29 March, 2008, 12:00am

Microtrends

by Mark Penn and Kinney Zalesne

Mark Penn, chief executive of polling firm Penn, Schoen and Berland Associates, and adviser to Hilary Clinton's presidential campaign, was in 1996 dubbed the 'most powerful man in Washington you've never heard of' by The Washington Post. At the time he was serving as pollster for former president Bill Clinton in his second-term campaign. The book is written to make the reader think around 75 US-focused trends that he sees in the modern world and are backed up by statistical analysis. They range from religion, leisure and politics to family life, each of them having their distinct interest groups.

The Seven Lost Secrets of Success

by Joe Vitale

Written in the tradition of classic self-help books, in this 19th printing of the book based on the legacy of advertising executive Bruce Fairchild Barton, a co-founder of the advertising agency BBDO, and a man credited with naming such companies as General Motors and General Electric, author Joe Vitale provides a part advertising how-to and part inspirational success guide. Besides writing books like The Attractor Factor and The Greatest Money-Making Secret in History!, Mr Vitale, who claims he was once homeless and broke, also has a broad range of certified skills, ranging from being a metaphysical practitioner, a qijong master, and a hypnotist.

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