Now Max Azria has taken on iconic brand Herve Leger, his own line will surely benefit by association. Known for his contemporary, easy-to-wear clothing for women, Azria's fans will be happy to know his spring-summer collection is slowly trickling into stores and features pretty, wearable and reasonably priced dresses. Look out for pieces such as the low-cut dove-grey sleeveless dress (HK$4,790) that can be cinched at the waist with a belt or left breezy and loose for a more casual look.
For the evening, there is a silk organza strapless dress (right; HK$4,090), which allows sexy glimpses of your underpinnings. The collection is available from all BCBG stores, including shop B49, The Landmark, Central, tel: 2868 9873.