'More inspiration and less perspiration' is the catchy one-liner introducing the Samsung Anycall G808 handset with a built-in camera - which, the technology firm claims, is not just for amateur photography. To prove this point, it asked renowned photographer Water Poon to take some shots (one pictured right) with the phone for a charity exhibition on the theme 'Imagine... Treasurable Moments of Life' over the weekend at Telford Plaza, Kowloon Bay.

'Photography is inseparable from life,' mused Poon at the launch on Friday. 'Inspiration often comes when you are least prepared, and I am delighted that with Samsung's Anycall G808, I can now capture splendid moments of life whenever I like and wherever I go, without having to be armed with my weighty professional equipment all the time. Samsung Anycall G808 gives me more inspiration and less perspiration. It is indeed a real camera in a mobile phone,' he said, slipping in the advertising blurb, at the event in aid of the Caring for Children Foundation.

Now, while we agree that phone cameras are useful things - to capture a quick family moment, or Kate Moss snorting coke - professional photographer Alan Hindle, who was shown Poon's phone pics, was having none of it. 'It's nonsense. If that's his idea of quality ... is he having a laugh? The images are soft, the contrast is quite flat, the depth of field wasn't there. It's just a phone camera. It's good for taking reference shots of your kids. But as a camera? No chance.'