Car of the year sells on wave of nostalgia

PUBLISHED : Monday, 14 April, 2008, 12:00am
UPDATED : Monday, 14 April, 2008, 12:00am


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It's amazing the nostalgia and affection a piece of metal with four wheels can generate. While the Italians are chaotic with their politics, nobody can knock them for car style. The Fiat 500, winner of this year's European Car of the Year, is coming to the city, and half the cars have already been sold ahead of their arrival. The original Fiat 500 was built half a century ago, and the new one is a celebration of that heritage. Susanna Tam Kit-yee, communications manager for Auto Sportiva, the dealers for Fiat and Alfa Romeo in Hong Kong, said the impossibly cute car would be arriving later this year and in some quarters had been touted as the new Mini. Certainly the firm, and its peers in Europe, have been targeting buyers who would normally go for the Mini Cooper.

The new model was displayed in the squares of 30 cities in Italy last year.