What the analysts say
Yiu Chin, director of financial analysis, Altruist Financial Group
Pros: E-Land will benefit from Beijing's move to encourage domestic consumption
Cons: The timing of the share offer is not ideal given that a market rebound does not necessarily point to an upward trend
Nelson Chan Kai-fung, general manager, Bright Smart Securities
Pros: Many domestic retail stocks are doing well and some investors may find E-Land attractive
Cons: The market is still unstable and many investors are putting their money in the secondary market instead of new listings unless they are mega initial public offerings such as China Railway Construction Corp
Matthew Kwok, head of research, Tanrich Financial Holdings
Pros: The market has become less volatile in the past few days compared with early this year, which may help boost investor interest in new stocks
Cons: E-Land is not a well-known brand on the mainland and this will dampen investor confidence in the stock
