Imagine for a moment that you are the top dog in your office. Say, perhaps, you are the young sales executive who is rattling the cages of the older guys by bringing in some big, eye-catching deals.
All of a sudden everyone wants to have your ear, to be associated with you. You are the centre of attention. At the same time you are aware that some want to topple you from your exalted perch.
This is the closest we mere mortals may get to understanding the world of Lewis Hamilton. Into his second season in Formula One and his world has changed beyond recognition from 12 months ago.
In fact, recognition is the one thing that is the problem for the youngster, and a factor quoted by those who claim that his status as F1 superstar has precipitated a dip in his form this year.
Since last year he's had a massive pay rise and moved to Switzerland. He claims the latter isn't linked to the former but rather because of the recognition (and consequent hassle) he was getting in England.
It's a big upheaval, no matter how big your recompense may be.