Although demure is hardly the look most hipsters go for, Erin Fetherston has won a loyal following for her brand of femininity.
Having revived the ladies-who-lunch aesthetic in a cool and fresh way, Fetherston often uses materials such as silk and chiffon in delicate colours including dusty rose, dove grey and pale yellow.
This season, she has created confections like this slinky tea dress in a pale salmon pink hue with a row of tiny pearl buttons down the front and a slim waist-band.
Complete the look with perfectly coiffed hair and manicured nails.
Fetherston's dress (HK$9,900) is available from Harvey Nichols, The Landmark, Central, tel: 3695 3388.