If your new Ferrari supercar is too boring, let the dealer soup it up

PUBLISHED : Monday, 19 May, 2008, 12:00am
UPDATED : Monday, 19 May, 2008, 12:00am

If the standard Ferrari model is just too dull-looking for you, now you can pimp that ride right at the dealer. Italian Motors held a do at its Causeway Bay showroom on Friday to launch the new 612 Scaglietti model, and to let it be known you no longer have to go to a separate garage to customise and transform the vehicle. Instead, Ferrari will now offer extensive one-to-one personalised moulding work on everything from the exterior colour and interior materials. If you can afford it, they will soup it up.

'This is an extremely luxurious sports car,' Italian Motors chairman Richard Lee Man-fai boasted. Of course, in Hong Kong the most popular features have nothing to do with performance. Here, it's about cruising for show rather than gearing to go, as Lee acknowledged.

'Well, the roads in Hong Kong may be shorter and narrower than many other places in Europe or the US, but when you are driving such a beautiful car on the road and with the special sound from a Ferrari engine, it will surely draw people's attention.' The basic price for a 612 Scaglietti is HK$4 million - not including all the bells and whistles. Isn't that what windsurfing queen Lee Lai-shan told us was the cost to raise her child in her bank ad? Puts things in perspective, huh?