Shining a light on the environment
Contemporary lighting is more than a matter of design. This year, the Guangzhou International Lighting Exhibition, organised by Messe Frankfurt, will highlight the growing importance of lighting in boosting the ambience of environments.
World exhibitors and experts in lighting will be at this event from Sunday to next Wednesday at the Guangzhou International Convention and Exhibition Centre. The city is a strong base for lighting production on the mainland.
'Guangzhou is home to nearly 60 per cent of mainland lighting manufacturers. The exhibition began 13 years ago in Guangzhou and has been held every year since,' said Messe Frankfurt group manager of trade fairs Lucia Wong.
'The number of exhibitors has risen from 1,229 to 1,539.' Ms Wong said the exhibition venue would be enlarged with the number of exhibition halls rising from eight to 10. There were two themed halls last year and there will be one more this year.
'Last year, Philips (China) Investment showcased its wide spectrum of products from interior lighting to street lighting by establishing different show rooms, each reflecting one specific lighting product,' Ms Wong said.
'Some of the showrooms were like an office setting while others resembled a residence to showcase different products.'
Philips will again be a major exhibitor at the themed hall. Also in the themed halls are big names such as Samsung Electro-Mechanics, Osram China Lighting, TCL Lighting Electrical, Pak Electrical Appliance and GP Lighting Technology (Shanghai).
Ms Wong said brightness, reflection, refraction and what kind of ambience the products generated were the focus of mainland manufacturers.
'They are striving for a bigger share of the international market,' she said.
One of the themed halls will feature light-emitting diode (LED) products and technology. The long life and eco-friendliness of LED has contributed to a growth in demand year on year.
Other halls will feature technical and exterior lighting, domestic lighting, neon, stage and professional lights, accessories and electronic components, light control, management and measurement systems, and light production and measurement equipment. Another highlight at the exhibition is a symposium entitled 'Master planning, design, implementation and management of urban lighting.'
The symposium, which will be held from Sunday to Tuesday, will target lighting and electrical professionals, local government, universities and research institutes with topics on their needs and interests.
The topics - to be presented by speakers from France, Australia, Britain, the United States, Japan, Singapore and the mainland - include architecture and interior lighting, cost management of lighting, landscape lighting, LED technology, and master planning and management of urban lighting.
Ms Wong said every topic was equally important to the development of the lighting industry.
'For the mainland and Hong Kong, LED technology is still fairly new so the symposium can help industry players realise their potential,' she said.
She said the landscape lighting section of the symposium would broaden makers' views on lighting in relation to the physical appearance of a park or highway.
Cost management is important for the whole industry to be able to balance lighting with the use of energy in a cost-efficient way.
Ms Wong said that these topics involved the use of a wide range of lighting products.
Two years ago sales of lighting products on the mainland reached nearly US$15 billion, a 23 per cent rise from the year before and demand was expected to continue to rise.
'Buyers at this trade show will look for products in the run-up to the Guangzhou Asian Games in 2010 and the World Expo in Shanghai [in the same year] for various infrastructure projects,' Ms Wong said.
The Guangzhou International Lighting Exhibition is part of a group of architecture and technology fairs run by Messe Frankfurt.
The Guangzhou show is organised by Guangzhou Guangya Messe Frankfurt and supported by many prestigious lighting industry organisations.
The seminar fee is 200 yuan (HK$225) if booked before Saturday and 300 yuan for bookings made from Sunday to next Tuesday.
The fair is for trade visitors only. Those under 18 will not be admitted.
The panel discussion fee is 600 yuan. Sessions are conducted in English and Putonghua, and simultaneous translation will be provided.
More than 45,000 attended the event, which covered 82,000 square metres, last year.