Local graphic designer goes to the wall to promote condom use

PUBLISHED : Friday, 13 June, 2008, 12:00am
UPDATED : Friday, 13 June, 2008, 12:00am

Kudos to local graphic designer Kenny Li Koon-yin, whose design entry was chosen as a finalist in an international poster competition called Good 50X70. The Milan-based effort is supported by various charities, including Amnesty International, Unicef, Greenpeace and the WWF, with the goal being to create socially conscious posters for various causes, from environmentalism to human rights. Li, who works for Beeline Design, chose the subject of sexually transmitted diseases, with the concept of a condom as a wedding ring. His work will now join 29 others to be used worldwide to combat the spread of STDs.

'The winning posters are now being exhibited in the Triennale Design Museum in Milan until June 22. After that, they will be gathered into a book sold worldwide,' Li said. 'I am really glad to share this prize and have the chance to spread a social message internationally.

'Personally, I like simple and clean poster advertising, delivering one core message only. Putting too much in a single poster distracts the concentration of the audience. I was inspired by seeing couples in malls choosing rings. It struck me that a ring represents commitment. And to love someone is to take care of them. Using a condom is one way to take care of each other.'

Li may be the only Hong Kong winner from the STD category. However, there are four other local talents who were recognised in other subjects. They are Chan Ho-lim, Choi Ka-chun, Joyce Ho Ching-man and Victor Lau.