HKCA signs lucrative deal with Taj TV

PUBLISHED : Friday, 13 June, 2008, 12:00am
UPDATED : Friday, 13 June, 2008, 12:00am

An estimated 100 million fans around the world will be able to watch the Hong Kong Cricket Sixes after organisers confirmed the biggest TV deal in the tournament's history.

The event will be broadcast live by Dubai-based Taj TV on its Ten Sports outlet.

Ten Sports will broadcast the event on its own channels in the Indian subcontinent, the Middle East, North America, continental Europe, Hong Kong and Indonesia.

The company is also securing commitments from broadcasters to show the event in all other major cricketing markets, including Britain, and Australia. The tournament director Mark Burns said the deal would run for a minimum of three years. The Sixes will be staged at the Kowloon Cricket Club on November 8-9.