Who created it? Preen was started by Justin Thornton and Thea Bregazzi. The duo, who hail from the Isle of Man, off the British coast, met on a college course when they were 18. Thornton went on to graduate from the Winchester School of Art in 1993, while Bregazzi graduated from the University of Central Lancashire in 1994 and began working as a freelance designer.
The pair started collaborating when artist and designer Helen Storey asked them to consult on her autumn-winter 1996-97 collection. They launched their label in 1996, the same year they opened their first boutique, in Portobello Green, London. They have also designed successful capsule collections for TopShop.
Why we love it? Unconventionally tail ored, Preen has won fans over with its clean lines, modern construction and cutting-edge use of traditional, vintage and unusual fabrics to create a modern look. The spring collection can be described as laid-back, sensual and edgy, consisting of breezy pieces such as parachute trousers, lace bodysuits and shirt dresses in shiny silk.
What we'd pick? Look for standouts such as the unusual yet wearable one-piece white and tan silk dress with a connected jacket (above; HK$14,650). Or, add a sporty vibe to your wardrobe with the white blouson romper (HK$11,490) with a drawstring waist.
Where can you get it? Preen is available in Hong Kong at D-Mop (G/F, On Lan Street, Central, tel: 2840 0822) and Shine (1/F, Yuen Yick Building, 27 Wellington Street, Central, tel: 3426 9080).