Where? Shine is in Fashion Walk in Causeway Bay, one of Hong Kong's hippest shopping areas.
Who? Shine first opened in 2000 in Tsim Sha Tsui as a multilabel menswear store. Creative director and owner Gary Wong says he saw a huge market for brands - such as Jigsaw Men - that weren't carried by other stores in the city. After one season, he started offering women's wear and relocated the boutique to Causeway Bay in 2001.
Fashion finds: expect a mix of under-the-radar designers along with more-established labels. You'll find Belgium-trained avant-garde designers such as Haider Ackermann, Christian Wijnants and A.F. Vanderhorst along with Japanese names such as Toga, Sacai and Factotum. Accessories are available by brands such as Mawi.
The vibe: the boutique is moving to a new location, opposite its original one, this month. Bigger and better, the new, 1,300 sq ft store has been designed by French architect Sebastien Saint-Jean. Wong says the look will be 'contemporary and raw with industrial elements'.
The crowd: trendy guys who love Japanese magazines and fashion, from hairdressers and stylists to advertising executives. Female shoppers have plenty of style and attitude and are looking for individual pieces that are more about design and quality than brand name.
Extras: as well as a boutique in Wellington Street, Central, Shine has seven stores on the mainland, including two in Beijing, two in Hangzhou and one in Shanghai.
Shine is trading out of shop D2, G/F, Cleveland Mans, 5 Cleveland Street, Causeway Bay, tel: 2890 8261; www.shinehongkong.com, until the new store opens.