Pens are mightier than the sword in Red Cliff promotion

PUBLISHED : Tuesday, 08 July, 2008, 12:00am
UPDATED : Tuesday, 08 July, 2008, 12:00am

A happy meal it's not, but John Woo's new Chinese epic Red Cliff has found itself an interesting promotional tie-in. The moviemakers have collaborated with Swiss fancy pen maker Caran D'Ache for a limited-edition Red Cliff pen.

The writing instrument, part of the brand's Jewels of History collection, is in appropriate Chinese prosperity red and includes mini sculpted figures from the story doing battle, including a golden general on his horse, a silver ship full of soldiers and other small details, such as banners and armaments, on the body of the pen.

One pricey sample was given to director Woo last week (pictured) during his round of promotions for the US$80 million period blockbuster, which comes out on Thursday, and we're told all the main actors were also given a pen too. It's all very nice if a bit gimmicky for such a high-end item - how about a jade Kung Fu Panda pen next! It's also clearly not meant to be a mass thing. The roller pen costs HK$70,000 and the fountain pen HK$80,000, with only 208 of each made in silver. If you really want to splurge, they also produced eight in gold.

That sucker is HK$300,000 if you have the urge to splurge. Collect all three now; for a limited time only. Caran D'Ache - I'm lovin' it!