Hello Kitty role-playing game opens in Kowloon

PUBLISHED : Thursday, 17 July, 2008, 12:00am
UPDATED : Thursday, 17 July, 2008, 12:00am

The world's first Hello Kitty role-playing game was launched in Hong Kong yesterday, giving fans the chance to rescue their cartoon heroine and Dear Daniel from a castle where their arch-foe Kuromi has them incarcerated.

Players carry oil lamps by which they are tracked through the game, and must overcome obstacles in its five zones to rescue Hello Kitty and her companion.

Each player gets a certificate when they finish the game, Hello Kitty Black Wonder, which has taken two years and more than HK$10 million to develop.

The game will be staged daily from 10am to 8pm at the International Trade & Exhibition Centre in Kowloon Bay until August 3.

To coincide with the launch, a charity online auction for two limited edition Hello Kitty souvenirs is being held. All proceeds will be donated to six charities, through the Artistes 512 fund-raising campaign, to Sichuan quake reconstruction.

Caroline Tsang Shui-kwan, deputy general manager of Sanrio Wave Hong Kong, the game's joint developer, denied there was a plan to build a Hello Kitty Land.

'We do not have a firm plan to build a theme park in Hong Kong,' she said. 'But if there are inquiries and investors approach us, our doors are always open.'

Recent media reports have said a Hello Kitty theme park could be built.