Richard Li

Promotion for jazz legends decidedly mellow

PUBLISHED : Tuesday, 29 July, 2008, 12:00am
UPDATED : Tuesday, 29 July, 2008, 12:00am

If you've been stuck in the Wan Chai traffic near the Cross-Harbour Tunnel, then you might know about this concert. Otherwise, a coming show with jazz stars George Benson and Al Jarreau might be one of the worst-publicised music events ever in the city. Promoter Music Nation recently erected a billboard (pictured) near the SPCA building to promote the show but, other than that, it appears to have done nothing else.

In case the lettering is a bit too small to read while you're driving, the board says the two soul and smooth jazz veterans will play the Convention and Exhibition Centre on September 12 as part of their Givin' It Up tour. Otherwise, the company seems to have done nothing to promote the show, other than list it on its website. No press release has been sent to the media, we haven't noticed or heard of any other form of advertising and, when we called Music Nation - the entertainment arm of Richard Li Tzar-kai's media empire - no one could give us an exact date for the ticket sales to start other than 'some time in early August'. News flash: August is this week!

The concert also doesn't show up on HK Ticketing's website, even though we were told to check with them as the ticket-handling agency. If Li is trying to make sure Music Nation underperforms as much as his flagship PCCW, he's doing a good job.